How to Find Your Amazon Seller ID

Method 1. Amazon Seller ID in the Seller Central

Your Seller ID is not your Amazon store name. It is assigned by Amazon and is usually 14 letters long.

Click here to login to your Amazon seller central account and your seller ID (Merchant Token) should appear on the page.

Step 1: Go to your Seller Central Account Settings.

Step 2: Go to Account info → Business Information section and locate Merchant Token.

Step 3: Click Merchant Token to see the number.

Method 2. Amazon Seller ID on the product listing

Step 1: Choose a product page that has inventory available for selling.

Step 2: Look for the seller's name displayed below the product description and click on it to access the public seller feedback page.

Step 3: If the seller doesn't currently have the Buy Box, click "other sellers" or "offers" to view the additional sellers listed on the product page.

Step 4: Clicking the seller's name will direct you to a URL.

Step 5: Examine the end of the URL in your browser and locate the phrase "&seller=."

Step 6: Following that phrase, you'll find your 13-15 characters-long seller ID.